welcome to vida
We tackle the gender wealth gap at its infancy.
We run engaging, informative and practical workshops on financial literacy basics for Australia's young women.
We run engaging, informative and practical workshops on financial literacy basics for Australia's young women.
Some inspiring schools and organisations we've worked with
From secondary school to retirement, young women bear the brunt of Australia's financial illiteracy crisis
Almost 9 in 10 young women struggle to identify “basic financial and investment concepts”
Women are twice as likely to fall victim to financial abuse than men
Over two-in-five women find dealing with money “stressful and overwhelming”
On average, women retire with 47% less super than men
Our workshops bridge the gender divide in money know-how. We've created a comprehensive curriculum that aligns closely with each stage of a young woman's money journey.
We demystify the nitty gritty around personal finance by celebrating our money wins, sharing our best tips and tricks, and diving deep into the money news
We do not offer any personalised financial advice. We’re an educational initiative aimed at improving and building awareness around our money choices. Our workshops, schools programs and online content provide general financial advice and are designed to equip young people with the basic skills, knowledge and attitudes to kickstart their personal finance journeys. We are not licensed financial professionals and do not advertise on behalf of financial providers and services. If you are looking for personalised financial advice, we strongly recommend that you speak to a licensed professional.
We aim to run at least two workshops per year level and organisation.
Our school and parent workshops typically run for 40 to 60 minutes during a school period, lunchtime or evening (for parents) session. Workshops for tertiary students are usually 60 minutes in length, but our timings are very flexible; organisations have previously booked 90 minute workshops with us!
We offer a tiered pricing system and a discount if you book a bundle (3+) of workshops. Contact us at schools@vidamelb.com or organisations@vidamelb.com to get your personalised quote today!
Two of the things we love most at vida are answering your questions and writing crash courses! We know how confusing the wider world of money can be, so shoot us an email at info@vidamelb.com, DM us @vidamelb on Insta or fill out our form on our Get in touch page with your questions and we’ll whip together a post ASAP!
As a women’s rights trailblazer renowned for her kindness, compassion and generosity, Vida Goldstein was one of the leading faces of Victoria’s century suffragette movement throughout the 19th and 20th centuries. She was one of the first women to stand for federal election and ran for federal parliament five times!
Vida was encouraged to become economically and financially independent from a young age and campaigned extensively for the complete equality of men and women. In particular, she advocated for a removal of the gender pay gap, a fair redistribution of wealth and the appointment of women to senior leadership roles - causes we still fight for today!
If you’d like to learn more about Vida, check out the first episode of the ABC’s Ms Represented documentary, which aired in July 2021
Our evidence-based curriculum includes almost 40 topics and is segmented into four levels designed to chart the start of a young woman’s personal finance journey from 14 to 25. Our topics are centered around four money themes: saving, spending, investing and borrowing.
Our curriculum is closely aligned with the 2011 National Consumer and Financial Literacy Framework, ASIC’s 2018 Financial Literacy Strategy and the most recent iteration of PISA’s OECD Financial Literacy Strategy.
Absolutely! We encourage young men to come along to our workshops for three reasons:
Young men are equally as likely as young women to miss out on financial education in the classroom, particularly in co-educational schools.
Eliminating the gender wealth gap is everybody’s business, and we feel that men deserve to be included in the fight for a more gender-equal financial future.
We also want to rectify the gendered imbalance in personal finance knowledge so that couples are in lockstep when making key financial decisions. Research conducted by Relationships Australia shows that there’s a clear need for ‘money-proofing’ relationships; financial stress is the primary cause of relationship breakdowns nationwide!
Parent workshops are designed to supplement our workshops for secondary school students and are run at the school’s discretion. We aim to run at least one parent workshop per school.